If you follow marketing to any degree, especially as it applies to your law firm, you will know SEO is an oft-used abbreviation for search engine optimisation, which is the process by which businesses seek to have their websites rank higher in Google and other search engines than they already do.
Here, we are going to introduce another three-letter term, and it is one that you should take notice of because it comes from the search engine whose policies and algorithms dictate the vast majority of website rankings, Google.